Why Apple's Mac Pro promise matters so much to pro and corporate buyers


mac-pro-heating-up.jpgThe Mac Pro is finally heating up again.

By now, you've probably heard the news: Apple is working on a new, redesigned Mac Pro. The company also announced that the current Mac Pro is getting a processor bump this week, and that there will be a new pro-user focused iMac coming later this year.

The importance of this news cannot be overstated.

Let's not beat around the bush. The continued existence of the entire Mac ecosystem has been in question. Yes, Apple has said it cares about the Mac, but its actions haven't reflected that in ways that matter to the folks who need to make some tough decisions.

It's all about the ecosystem

At the core of an ecosystem like the Mac are, of course, the products. These include the Macs, and also MacOS, as well as various accessories ranging from mice to monitors. When a company introduces popular products, a market is formed.

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