Apple TV with 4K and HDR support reportedly coming this fall
The iPhone may not be the only thing Apple’s going to unveil this September. According to a report by Bloomberg, the Cupertino-company is finally refreshing the Apple TV after nearly two years, bringing it up to 4K streaming standards.
The new set-top box will reportedly have a faster processor and support High Dynamic Range (HDR) video. Apple will also update its TV app to aggregate programming and offer users live content they want based on the providers that have them, i.e. shows that are available live via Sling TV or DirecTV Now. Of course, to view the content in 4K and HDR, the new Apple TV would have to be used with a television set that also support the formats.
The upcoming Apple TV would be the company’s fifth generation of the device; the 4th generation box launched back in October 2015. Since that time, companies like Amazon and Roku have offered up devices with higher specs at lower price points, which caused Apple’s marketshare to dip to the aforementioned competitors. The rumors today match up with previous leaks that suggest that a 4K Apple TV with HDR support is forthcoming.