An Open Letter To Salesforce.com CEO Marc Benioff: Don't Let Microsoft Inside Your Head


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Salesforce.com CEO Marc Benioff speaking at a TechCrunch event last year. (Photo by Steve Jennings/Getty Images for TechCrunch)

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 to 2016. He now runs his own firm, Evans Strategic Communications LLC.)

Dear Marc—

Congratulations on a great quarter, and particularly on topping a $10-billion annualized run rate! Your company's relentless growth is powerful testimony to how much your customers value what you and your excellent team have delivered, and what they hope you'll keep delivering well into the future.

So with all that goodness flowing from your Q2 results, I was scratching my head over the totally goofy comment you made in your press release officially announcing your Q2 numbers. You know, the one where you said Salesforce has become "the first enterprise cloud software company to break the $10- billion revenue run rate."

But what about Microsoft, Marc?

I can't imagine someone as intelligent and market-aware as you happened to forget that Microsoft, under Satya Nadella's brilliant leadership, has made itself into a wholly legitimate "enterprise cloud software company."

As businesses jump to the cloud to accelerate innovation and engage more intimately with customers, my Cloud Wars series analyze the major cloud vendors from the perspective of business customers.

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