Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales

Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales
When a person visits your online store you want them to take an action. As a store owner, you likely want customers to purchase products from your store, however, you might also want them to create an account, add an item to their cart, sign up for your email list, or follow you on social media. Conversion is about getting customers to take an action that moves them deeper into your sales funnel. Ecommerce conversion rate optimization is about figuring out why more of your store’s visitors are…
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The 2017 Guide to Ecommerce Keyword Research

The 2017 Guide to Ecommerce Keyword Research
Keyword research is the first step in ecommerce SEO because without the right keywords you won’t be able to optimize your website or your product pages for search engines. With the right keywords, however, you have the ability to push your site to the first page of Google and bring in hundreds – or even thousands – of high converting traffic week after week. This guide will walk you through ecommerce keyword research step-by-step. Let’s jump in and find some keywords! Ecommerce Keyword Res…
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How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach

How to Conduct Effective Product Research to Sell On Amazon: A Data Driven Approach
One of the greatest opportunities in ecommerce is by selling on Amazon. With marketplaces all over the world, more than 244 million active users on Amazon.com, and exponential growth in sales over the past few years, projections for the future look ever promising. The best opportunities lie behind long-tail searches and niche product ideas with significant demand. An ever-increasing worry for Amazon sellers is rising competition and getting started. Sellers want to minimize risk, and ensure they…
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Ecommerce Monthly: April Review & Roundup

Ecommerce Monthly: April Review & Roundup
In this first ecommerce monthly roundup here at a A Better Lemonade Stand, we wanted to bring you some of the most noteworthy news, resources and interesting tidbits that you may have missed around the internet this month in order to help you better your business and keep you more informed about the ecommerce world. First off, April was a jam-packed month of major announcements from Shopify and Facebook at their annual developer conferences with huge updates on both of their respective platforms…
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200+ Curated Graphic & Brand Design Resources

200+ Curated Graphic & Brand Design Resources
When building your ecommerce business, graphic design resources such as stock photos, logo design services, image editing softwares, and color pallet communities are helpful ways to create a professional looking and well rounded site, however, knowing what services are available and filtering through clumsy websites to find the quality ones can become time consuming. Unless you’re in the know, finding vetted services through a simple Google search can quickly become overwhelming, so we’ve come u…
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How to Create a Unique and Memorable Logo: The Comprehensive Guide

How to Create a Unique and Memorable Logo: The Comprehensive Guide
This is a guest blog post by Tim Rocke from LogoJoy. A well-designed logo can help tell customers who you are as a business, all the while making you stand out from the competition. Your logo is to your business what your face is to you. It is a graphic representation of your organization and often the first point of visual communication you will have with your intended target market. Just like you wouldn’t enter a business meeting with a dishevelled, unpleasant face, you don’t want the first im…
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Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses

Step-by-Step: How to Start 11 Different Types of Ecommerce Businesses
Here at A Better Lemonade Stand we often say that the best way learn about starting a business is to just start one and learn through your mistakes and experiences. While we will always stand by that advice, there’s something to be said for taking guidance from someone who’s already “been there, done that”. There are so many different types of businesses, each selling different kinds of products in different ways to different customers, that having guiding advice from someone who’s walked the sa…
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How to Increase Website Traffic: 6 (of 50) Ways to Drive Traffic to Your Online Business

How to Increase Website Traffic: 6 (of 50) Ways to Drive Traffic to Your Online Business
Trying to increase website traffic to your online business can feel impossible when you’re first starting out. No matter what you try, nothing seems to work. Things get even more frustrating when you start wasting money on advertising that isn’t driving any returns. Don’t worry – driving traffic doesn’t have to be this hard. It’s not a pipe dream, and you don’t have to be a genius. All it takes is some guidance and a little elbow grease. How to Increase Website Traffic Whether you’re at the bott…
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How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?

How to Write Better Product Descriptions: Are Your Product Descriptions Missing These 3 Crucial Ingredients?
Have you ever heard about “Green Eggs and Ham”? According to Publishers Weekly, it’s the fourth best-selling English-language children’s book of all time. What’s even more fascinating about this book is its peculiar length. The text consists of merely 800 words, which is way less than what you’ll find in most articles online. “How could an 800-word book become a best-seller,” you ask? The answer is simple: children don’t like to read. They only want to hear a good story, and they don’t care if t…
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Capital Float partners Amazon India to disburse thousands of loans to e-sellers

Capital Float partners Amazon India to disburse thousands of loans to e-sellers
Capital Float, a digital lending platform to SMEs in India, has recently partnered with Amazon India to enable e-commerce sellers to effectively manage their dynamic working capital requirements. Capital Float is the only Fintech start-up to partner with Amazon India marketplace and has successfully disbursed thousands of loans to e-sellers on the B2C platform since the start of the …
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