Ecommerce Monthly: July Review & Roundup
In our latest roundup of the best ecommerce resources we’re bringing you some of the most noteworthy updates from the biggest players in the ecommerce industry. As always, the purpose of these monthly roundup posts is to bring you news you can use to stay more informed, helpful resources and guides to improve your businesses and some interesting topics to think about or share with others. If you’ve missed them, be sure to check out our April, May and June resource roundups for more interesting and helpful ecommerce resources.
This month we’ve seen a huge announcement from Shopify regarding checkout page domains, Printful’s expanding their service to include a European fulfillment centre, Facebook has announced even more advertisement real estate and Snapchat’s finally caught up to Instagram and now allows users to add links to snaps. In terms of resources we’ve included an article debunking SEO myths, a motivational piece on reverse engineering a successful lifestyle business and a massive post rounding up ecommerce strategies for growing brands worth 1 million+.
Finally, we leave you off with a inspirational video about Elon Musk and the challenges he’s persevered through to grow several successful businesses.
Let’s jump into our roundup of the best ecommerce resources for the month of July!Share this with others! Check out the newest updates in the ecommerce community & best ecommerce resources from this month:Click To Tweet
Google Analytics Will Soon Be Able to Answer Questions in Plain English
Date: July 20, 2017 Author: Patricio Robles
Wondering what Google does with all that Artificial Intelligence and “Machine Learning” technology that they are so invested in? Well, it’s not just for self-driving cars and generating better search results, they’re also using it in other applications like Google Analytics. If you have found Google Analytics a bit unwieldy, then this is for you. Pretty soon, you’ll be able to ask Google Analytics questions in plain english instead of hunting for and picking (and sometimes building) the right report. For example, imagine if you typed “How many users did we get yesterday?” and Google Analytics responded with the correct answer in front of you! Look out for this rolling out in your GA reports soon.
Shopify Adding eBay as a Sales Channel for Merchants
Date: July 13, 2017 Author: Darrell Etherington
We’ve reported many times here in our monthly roundups all the new channels that Shopify is helping you integrate with so you can access new distribution opportunities. This month, Shopify announced a new channel with eBay coming to you in the Fall. This makes it easier than ever to also sell your items on eBay. Not only does it allow you to list your products in your very own eBay Store, it also imports all the messages from eBay into Shopify too. Make sure to go sign up for updates on Shopify’s eBay page so you’re in the know as this sales channel becomes available.
Introducing Checkout On Your Own Domain
Date: July 14, 2017 Author: Richard Btaiche
Here’s another update from Shopify, and this one pertains to the infamous “checkout page” on Shopify. If you’ve been in the Shopify community for a while, lots of people have requested and asked if it was possible to customize the checkout page URL to be on your own domain. Well, our requests have been answered and Shopify has announced that all checkout pages will be on their respective domains.
So instead of the “checkout.shopify.com/brand” URL that both you and customers typically see, the entire checkout process can now occur on your own domain! The best part, since most updated checkout page features are reserved for Shopify Plus merchants, this new feature will be available to all Shopify merchants. This will automatically change without any effort, so keep an eye on your checkout page and see if it switched to the new feature!
Introducing the New Merchant Overview Dashboard
Date: July 31, 2017 Author: Shannon Gallagher
Where is your traffic coming from? What are your top performing products? How are your marketing campaigns performing? All of these questions and more are now more easily managed, compared and reviewed in your Shopify Dashboard with the new merchant overview dashboard updates. Compare your store’s data and spot trends, not only for one of your sales channel but all of them if you’re a multi-channel merchant, and all merchants can easily compare data across time periods, such a this week over last week, so you always have a bird’s eye view with what’s happening in your store. Use the new informative charts for a way to visually gauge your store’s performance and the metrics that matter to you without having to search for the data. Data is power when building and growing your store and Shopify just made it even easier to measure.
Printful’s Next Chapter: We’re Expanding to Europe
Date: July 31, 2017 Author: Nora Inveiss
This is a huge announcement from Printful and one that’s likely going to be well received not only by their current customers but also future ones. One of the biggest pain points for entrepreneurs in the t-shirt drop shipping space was lack of a reputable dropshipper that could service the European market, and now Printful’s bringing their amazing service and reputable name across the pond to solve that pain point. While Printful’s service could already reach international customers, having a fulfillment centre based in Europe is going to make it easier for European entrepreneurs to access Printful’s products and for Printful’s current customers to reach their European audience. To learn more about which of their products are available in their European fulfillment centre, shipping details, Value Added Tax (VAT), currency and other helpful tips, check out the full article.
Facebook is going to start showing everyone ads in Messenger
Date: July 11, 2017 Author: Alex Heath
Facebook ads are getting more and more expensive due to the “ad load” limit. Simply put, Facebook is starting to run out of advertising inventory for the increasingly growing number of advertisers on their platform in their main ad placements like the News Feed. To combat this, Facebook is trying to expand into more areas on their platform for advertisers to get their message in front of users. We saw this same situation happen with mobile, Instagram, and video ads.
Now advertisers like you can also put your ads within Facebook Messenger, an extension of Facebook with over 1 billion users in itself! This is definitely a placement you want to test carefully, and if you have explored Facebook Messenger for customer service, or with a chatbot, this might be a new opportunity to reach users in a unique way.
You Can Now Link to Websites on Snapchat, Which Is Good News for Brands and Publishers
Date: July 5, 2017 Author: Marty Swant
Remember Snapchat? It’s having a tough time ever since Facebook/Instagram have pretty much copied all their main features. But Snapchat hasn’t given up yet – in this new feature release, users can now attach a link to a Snap with their “Paperclip” feature. Finally, there’s a way to close the loop from engagement on Snapchat to driving traffic and visitors to your website – something Instagram only allows for their verified users in Instagram Story. If you have a strong Snapchat following, give this a test. Or, find influencers on Snapchat that can now drive traffic (not just engagements) to your online store.
Facebook Groups for Pages: Cut Through the Clutter
Date: July 28, 2017 Author: Jon Loomer
In typical “Jon Loomer” fashion, Jon not only helps us keep up to date on new features from Facebook but also shows us step-by-step on how to implement them. You can now create “Facebook Groups” that are associated with your Facebook Page.
Why does this matter? First, it makes it easier to discover your brand’s officially linked Facebook Groups. Secondly, you can now post a message from the Page identity instead of just the user to communicate more effectively from the brand rather than from “John” (the intern).
6 of the Biggest Misconceptions About Ecommerce SEO
Date: July 6, 2017 Author: Ron Dod
One of the biggest challenges of SEO for ecommerce is to not only know what to do, but what NOT to do. This comprehensive break down helps you understand some of the common myths and misconceptions about SEO with examples and plain-english explanations. Although it doesn’t give you any shortcuts to building your organic search, it will definitely steer you in the right direction to break some commonly held myths about SEO so you can start focusing on things that matter – like building backlinks!
Reverse Engineering A Successful Lifestyle Business: Here’s Everything I’ve Learned From Reading IndieHackers.com
Date: July 18, 2017 Author: Thomas Boogaerts
For many of you, creating a successful lifestyle business is part of the reason why you started an ecommerce business. In your pursuit, you’ve probably read lots of blogs, books and even sought advice from other entrepreneurs. This post from Thomas, summarized and ranked all the quotes, resources and advice from IndieHackers.com – a site dedicated to a community of entrepreneurs to share their stories (think of it like Medium but for entrepreneurs). Bookmark this page when you need inspiration, book recommendations, or motivation!
Write in Your Authentic Voice: How to Brand Your Copy Across Your Entire Ecommerce Marketing and Sales Funnel
Date: July 9, 2017 Author: Lianna Patch
We all know it’s important, but we can’t quite put a measurable value on it: the consistency of your “brand voice” is evident from your website to your marketing to your emails. This guide from Conversio, helps you understand all the different touch points where copywriting and voice/tone matters and how to ensure that it is consistent across the board. Also, if you don’t have all these touch-points that Lianna suggests, it’s also a good checklist of things to implement on your ecommerce site.
33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]
Date: July, 2017 Author: Tracey Wallace
This post is a big one and it has so many insights it could have easily been 33 different posts. If you ever wanted the best ecommerce growth strategies from hundreds of successful ecommerce brands, then this post is for you. Tracey Wallace summarized all the growth advice from over 252 ecommerce brands and distilled it down to the best 33 strategies that you can learn from and implement. Scroll through the table of content at the top and find the one that’s relevant to you or, read the whole thing. It’s definitely worth the time.
How to Start a Clothing Line: Your Complete Guide to Design, Sampling, Production & Packaging
Date: July 24, 2017 Author: Richard Lazazzera
This post from one of our very own, Richard Lazazzera, is one of our most comprehensive guides yet. If you’re interested in starting a clothing line, this guide is definitively a go-to resource. It walks you through not only how to design and create samples but also the various production methods and how to package garments for your future customers. Whether you’re looking to start with a very minimal budget (less than $1000), wanting to build your own custom cut and sew clothing line (if you have the financial means) or if you’re interested in finding a low-cost way to get started in creating a clothing brand, read this guide and let us know what you think!
The Bark Co.
Date: July, 2017 Seller: Rafael R.
In our second month featuring a store from the Shopify Exchange, we bring you The Bark Co. This superbly designed website in the “Pets” category has a recent uptick in revenue. They feature dog accessories that are handmade in Barcelona, Spain along with suppliers and vendors from around the world. In addition to their full website this listing also comes with their official Instagram page with over 11K followers. Pets is a growing category in ecommerce and this company is listed for $175,000 USD. If you are interested in this opportunity or others, you can contact the seller directly on Shopify Exchange.
Elon Musk When He Proved Everyone Wrong
Date: July, 2017 Seller: Startup Division
Now to leave you with a bit of inspiration. You probably know who Elon Musk is, but his story is remarkable; not only because of what he has achieved with Tesla and SpaceX, but the fact that he pushed through some of the most difficult times with his businesses despite the negative pundits and criticisms from skeptics. Inevitably, every entrepreneurial journey faces both highs and lows, just remember this video and story about Elon Musk and hopefully it motivates you to drive through your most challenging times as well.