E-commerce: How Apple, Google, others tap consumer behaviour and psychology to win

E-commerce: How Apple, Google, others tap consumer behaviour and psychology to win
By Vijay Vancheswar Over the past decade, we have witnessed phenomenal changes in the way people evaluate, engage, experiment and finally enrol as committed customers of products and services. The challenge for companies has increased multi-fold, given the exponential growth of e-commerce and new-age media options. This has also led to a growth of opportunities for enterprising and c…
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Product Photography: The Ultimate DIY Guide

Product Photography: The Ultimate DIY Guide
This is a guest blog post by Paula Jakubik from Pixc. Your product photography is by far one of the most important things for your eCommerce store.  After all, visitors to your store can’t see, touch or smell your products, so it’s important to help your potential customers visualize them. In this post, I’ll show you how to set up your very own DIY studio and shoot your own product photos. I’ll also take you through some tips on how to optimize your product images for eCommerce, so that you can …
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A better, Better Lemonade Stand

A better, Better Lemonade Stand
In late January of this year, I stood in a room with a projector, in-front of the founders of Pixel Dreams, a well established small digital design and strategy agency based in Toronto. I had selected Pixel Dreams after searching for the right team for nearly a year. Overhauling and redesigning A Better Lemonade Stand wasn’t a choice I was prepared to hastily make. I was looking for the right team. A team that understood my own vision better than I did. These guys got it. In that room, I explain…
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Herman Miller India chooses TechProcess Payments to go online in India

Herman Miller India chooses TechProcess Payments to go online in India
This payment processing engine will empower multi-mode online and mobile payments for Herman Miller India and will provide convenient and safe digital payment solutions for its consumers. Herman Miller India, subsidiary of Herman Miller Inc., U.S headquartered innovator in contemporary office furnishings and solutions has recently partnered with TechProcess Payment Services for power…
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Small Business Bookkeeping & Accounting 101

Small Business Bookkeeping & Accounting 101
This is a guest post by Kendra Murphy from Bench Accounting. Whether you’re launching your first ecommerce business, or if you’ve been selling online for a while and you’re only now getting around to figuring out the accounting side of things (don’t worry, we get it!), we’re here to help you make sense of small business accounting for your ecommerce business, so you can sail through tax season as easily as possible. We’re going to cover a lot in this small business accounting guide. Specifically…
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e-Businesses are prominent in driving visible growth for data center in India: Tata Communication

e-Businesses are prominent in driving visible growth for data center in India: Tata Communication
C R Srinivasan, Vice President, Global Product Management, Data Center Service, Tata Communication “e-Businesses are prominent in driving visible growth. These are new-age companies that are getting a lot more funding than the stable businesses. And thereby, there is a lot more activity,” says C R Srinivasan, Vice President, Global Product Management, Data Center Service, Tata Communi…
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What the e-commerce industry in India expects from budget 2016

What the e-commerce industry in India expects from budget 2016
The e-commerce market in India is at a nascent stage, yet to explore its potential. However, it is undisputedly the fastest-growing digital commerce market at least when it comes to the Asia Pacific region.  According to Gartner, India represents a $7 billion market, growing at more than 40% every year. Currently, the B2C commerce market leads the market in India, while the B2B marke…
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The CIO has to lead the business transformation in the digital era: Sayed Peerzade, Group CIO, Reliance Big Entertainment

The CIO has to lead the business transformation in the digital era: Sayed Peerzade, Group CIO, Reliance Big Entertainment
Sayed Peerzade, Group CIO, Reliance Big Entertainment CIOs are no longer technocrats, they are business enablers and crucial part of organisation says, Sayed Peerzade, Group CIO, Reliance Big Entertainment & Reliance Entertainment – Digital. CIOs should be ready to take risks, and must have extensive planning and strategy for the business they are working for to be the part of the b…
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Mobile drives innovation at ShopClues

Mobile drives innovation at ShopClues
The bulk of the transaction requests received by ShopClues are on mobile. The traffic coming on Shopclues.com through mobile device has shot up from 2% in April to 70% in September 2015. The company is witnessing a new prime time for commerce. It’s like, ‘commute to commerce’ because most of the transactions on mobile happen from 6pm to 12am. Manish Chandra, Senior Director- Products…
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How I Increased Organic Search Traffic by 532%

How I Increased Organic Search Traffic by 532%
I don’t write or dedicate blog posts to one specific tool too often. In fact, overall I use a pretty limited number of tools. Most make big promises, but don’t fully delivery. Today I want to tell you about an exception to that rule. I’ve been using SEMrush for about a year and in that time, SEMrush has won my heart and earned my respect (it’s actually become a permanently pinned browser tab). Over the last year of using SEMrush, I’ve been able to grow organic search traffic by over 500% (532% t…
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