It's day one, and Amazon is already selling Echo speakers at Whole Foods

Amazon closes its Whole Foods acquisition deal today, making the supermarket chain an official subsidiary of the online giant. But if you haven’t been following the news, the next time you enter a Whole Foods, it should seem abundantly clear. As of opening time for most Whole Foods stores on the east coast, Amazon already marked its territory with display stands for Echo smart speakers.

The display cheekily passes the Amazon Echo off as another one of Whole Foods’ “Pick of The Season” ad for discounted products, offering both the full-sized Echo and the Echo Dot for $99.99 an $44.99 respectively. They’re the same price as what you’d find on, though full-sized Echos appear to be out of stock online at this time.

As promised, Amazon has dropped prices on select Whole Foods products. Meats appear to be receiving the deepest price cuts, with atlantic salmon filets dropping from $14.99 to $9.99 per pound and ground beef dropping from $6.99 to $4.99 per pound. Organic fuji apples are now $1.99 instead of $3.49 a pound, while organic brown eggs only dropped from $4.29 to $3.99 per dozen. But we all know you’re really here for avocado prices: the organic millennial fruit starts at $2.79 in most stores but will now cost $1.99 per avocado. That’s comparable to many supermarket chains in most major cities. Whole Foods is signifying price cuts with an orange tag, complete with the Amazon logo slapped across.

Now if only someone at Amazon will tell us where on a farm Echo parts are sourced. They’re local from China, last we heard.

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